"Ahead-of-the-curve MTV and sibling VH1 picked up on its fans finding the rock 'n roll lifestyle more compelling content than rock and roll itself. The cable nets have become cultural chameleons, with the original programming premise -- music videos -- now only comprising an average of 4.5% of MTV's and 14% of MTV 2's schedule, according to data supplied by the network. "
Wow. So much for "Music Television".
Source: Advertising Age
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